If there is one way to ensure you get the most out of your marketing budget, it is to have a competition involved somewhere, somehow. And that is exactly what Porsche did for their new Panamera.
In an effort to produce a sleek, beautiful and highly creative advertisement, Porsche invited ten filmmakers to produce a short film for the Panamera that would serve as its commercial.
The tagline read: “Thrilling Contradictions”, which meant these ten filmmakers had to come up with a film that revolves around breathtaking contradictions. (more…)
Miami’s annual Art Basel event was held last week, and, instead of only featuring some of the most up-and-coming modern artists and their groundbreaking work – its also showcased the work of Alexander Mijares, and the pinnacle of his collection sure got our attention.
Proclaimed as ‘the highlight of his collection’, Mijares showcased this beautiful, unique and (very) striking hand-painted Lamborghini Gallardo. (more…)
This isn’t something you get to see everyday.
Ferrari’s test driver, Raffaele De Simone, recently did a video for Ferrari where he takes the viewers into his signature 458 Speciale for a ride around the track at Fiorano.
The Ferrari 458 Speciale is the track version of the 458 Italia and hence, is faster and produces more power. As De Simone takes the viewer for a virtual ride in the Speciale, he discusses some of the more important components of this very special car. (more…)
The popular Drive channel on YouTube is back with another thrilling episode full of pricey, spicy and fast automobiles.
This week, they take one of the world’s most beloved super car brands (and also James Bond’s preferred ride), Aston Martin, and pit two different models against each other.
Two drivers take on the road to establish whether a Aston Martin Vantage V12 or Aston Martin Vantage GT 4 is the best.
with the V12 being called the ‘ultimate hot rod’ and the GT 4 labelled as a ‘gentleman’s race car’ it’s really interesting to see which Martin fares better.
Check it out below:
A Pagani Huayra is a sight for sore eyes. Not seen very often, but surely one of the more impressive super cars out there.
The Italian engineered sportscar has earned itself quite a reputation. One of them being it’s Top Gear record, that, might we add is still standing to this day.
The Pagani Huayra is the fastest road-legal and streetworthy car ever to go round the Top gear test track, setting a time of 1 minute 13.8 seconds. (more…)
It’s not everyday that you get to see some of the world’s most powerful super cars take on the challenge of surpassing the 300km/h mark. But, today is one of those days that you do.
At the Quicksilver Exhaust Vmax 200 event, a lot of powerful cars attempted to make it to 300km/h down a runway. (more…)
Anniversary’s usually call for some sort of celebration, and the 30 year mark calls for a rather big celebration.
Now, considering that it is the world’s most famous supercar’s anniversary in (over the top) China, you can kind of imagine what their celebration will be like.
If you thought momentous, extravagant and very OTT – then yes, you are correct. (more…)
Ah, Red Bull; always ready to satisfy the need for more exciting and thrilling videos.
Red Bull Racing Australia has done something pretty amazing – and very entertaining, might we add. Just simply because of the fact that they can, the Red Bull team down under decided to pit one of its acrobatic planes against a V8 supercar. (more…)