If you’ve tuned into any television channel in the past month, then its very likely that you have seen Jaguar’s British villains ‘Rendezvous’ ad.
The ad, which features prominent British actors Tom Hiddleston, Ben Kingsley and Mark Strong, showcases the actors as typical, British villains. They ask the camera whether you have ever notched that in Hollywood movies all the super evil villains are always played by Brits.
The ad forms part of Jaguar’s latest ad campaign, ‘It’s good to be bad’. Naturally, with Britain being the home of Jaguar, they play on typical British things, and of course, show us how badass the Jaguar (F-Type in particular) is.
Now while the company has already released a string of ads that for part of its ‘It’s good to be bad’ campaign, the latest one seemed to get more negative attention than positive.
The latest ad, that was uploaded to YouTube, is titled ‘The Art of Villainy” and features Tom Hiddleston. In the ad, Hiddleston portrays a ‘villain’ whilst explaining why British actors make the best villains. He is then seen driving a new Jaguar F-Type Coupe, and, while quoting Shakespeare’s Richard III, drives away on the car.
Now, some people have a problem with the fact the Hiddleston accelerates and drives away in the ad.
According to the Advertising Standards Authority, they received complaints saying that the ad promotes irresponsible driving which in turn makes the advertisement ‘socially irresponsible’.
This is what they had to say about the ad:
“We considered that the second part of the ad suggested that the car was being driven at excessive speeds and that the ad therefore encouraged irresponsible driving…[sic] we told Jaguar Land Rover not to portray speed of driving behaviour that might encourage motorists to drive irresponsibly in future.”
As for us, we think it’s a fabulous ad and definitely don’t see anything wrong with it.
Check it out below and tell us what you think – is it socially irresponsible or perhaps a little too sophisticated for some?
Source: The Guardian