In an effort to promote their all new, upcoming crossover – the NX – Lexus has teamed up with on of the planet’s quirkiest personalities to design a one-off, custom version of the car. All in the hopes of capturing the attention of the world.
Lexus has enlisted the help of music producer-turned-entrepreneur Will.i.am to design a custom NX of their new crossover model.
As the company has said themselves, the car designed by the hands of Will.i.am, will be an “extremely stylised version”of the actual model – so don’t get a fright when you see it for the first time and think that Lexus has turned a new (quirky) leaf.
Will.i.am is also no stranger to the automotive industry, or designing his own, uhm, different cars.
He is the founder (obviously) of the I.am.auto company – a startup he created in 2012. The latest creation from the I.am.auto startup garage, is a Volkswagen Beetle type that does not really do much for any car lover. It has a Bentley type grille and reminds us of soothing a cartoon character would drive. Nevertheless, you can have a proper look at it here.
Other Will.i.am creations include a custom DeLorean and a 1958 Corvette.
However, while not many die-hard petrol heads may be excited about Will.i.am’s custom Lexus NX, he seems to be very excited, along with Lexus (who clearly believes that this is a great marketing stunt)
“As a musician and an entrepreneur, I want my ideas and my presence to impact the world around me…[sic] The team at Lexus applied the same vision to the ad—showcasing how the NX impacts the design of the world around it.”
Well, we’ll have to wait and see how his NX design impacts the world around him when it is revealed for the first time on Septemeber 24th. Oh, and not at some auto show, the car will be revealed at Paris Fashion Week… Go figure.
Source: Motor Authority