Toyota has finally decided to mass produced its first European C-Segment hybrid variant in the UK. It will be the highly popular Auris that will shun the conventional engine for a greener one and this would happen at a manufacturing plant in Burnaston, in the county of Derbyshire, UK. The production of the car will begin in the middle of 2010 and it will be a full hybrid variant with a lot of UK content.
Toyota is keen to make full hybrids accessible to a larger segment and this development will help foster that approach. The non-hybrid version of the Auris (replaced Corolla) has hit the 370,000 units mark since 2007 and Toyota hopes for a similar achievement once the greener cars start rolling.
A lot of well intended people these days get their camera phones to spy on new models that are about to hit the market. Same goes for a Middle East tipster who was at the right place at the right time (what a coincidence) and got the new Toyota Land Cruiser Prado (known as Lexus GX in the US) on film. Apparently the car loses some of its muscle looks thanks to a redesigned front fascia with swoopier headlights, a vertical-bar grille and a raised lower bumper detail. With minimal changes in the back that includes more pronounced taillamps and a unique U-shaped chrome garnish, we’d definitely want to get behind the wheel on the new Toyota Land Cruiser Prado. How about you? [via]
Word is that Toyota plans to bring their mini-car — the Scion IQ, in the United States in a couple of years, more precisely early 2011. Although details are about the tiny IQ are scarce, what we know is that the car will be lowered by 1.5-inches (from the previewed version that debuted at the New York Auto Show earlier this year) and should come with a redesigned interior. As for what makes the wheels spin, it will probably be Toyota’s 67hp 1.0-liter petrol engine or the recently introduced 1.33-liter dual VVT-i with 98 horsies and 125 Nm of torque. [via motortrend.com]
Scion have announced that their xD Release Series 2.0 is going to be more affordable at $15,920. Only $1,270 more expensive than the xD Release Series 1.0, the new version is going to feature a touch screen Pioneer Audio Visual Navigation (AVN) system (with flash memory and USB slots, SD card slot and iPod connectivity), voice recognition, and Bluetooth connectivity. With only 1,600 units to be built, Toyota seems to have done a great job with the tech package on the new Scion xD Release Series 2.0. Doesn’t look bad at all, eh? [via AutoBlog]
Spotted on the streets in California under a thick camouflage armor, the new 2011 Toyota 4Runner comes with a revised hood-line and headlights. With off-road capabilities and a very aggressive body work, the new 4Runner is actually refresh upgrade rather than just a re-work. Aren’t we all happy that Toyota is still building trucks (real trucks) that will go heavy at the gas pump? I thought we were after hybrids and efficient engines and not Jurrasic SUVs. No?
Toyota has balls. They’ve just released the new TF109 car for the 2009 Formula 1 Championship, online. I’m no marketing guru but isn’t it a smaller crowd to show off, rather than doing it offline with a lot of press that would write their articles in web-based magazines, too? With all the bad stuff involved with the financial crisis, rumors have it that unless the Japanese automaker won’t prove themselves (the whole team that is, including Jarno Truli, Timo Glock and Kamui Kobayashi) this could be Toyota’s last year in Formula 1. The car looks sleek, though. Isn’t it?
We’ve wrote about Prius before and if you remember we even got the leaked images of what looks like the 2010 Toyota Prius. Meanwhile, the Japanese waited patiently for this years Detroit Auto Show and got it all unveiled it to the public. Technology improved and the fact that it includes 90% more parts than its predecessor and that the refined hybrid powertrain of the engine, stands evidence. The 50mpg car, is 25% better than the first Prius and some 9% better than the second generation that used to get a 46 mpg rate. With a new engine – a 1.8-liter four cylinder petrol that outputs 98 horsepower and 105 ft-lb of torque, the 2010 Toyota Prius goes from naught to 60mph in 9.8 seconds rather than the 10.5 from its previous version. The improvements are endless, so if you care about the environment you should consider a Prius. Read on for more specs. It doesn’t look bad, is it?
Toyota Corolla is the car with some of the best sales figures in Australia. So what does the company do, when they are on top, but still need to spend some money on advertising? A very daring commercial with a kitten that thinks it “deserves” everything … Very good cinematography, but would something like that get you to buy the next gen Toyota Corolla, because I know it wouldn’t have that effect on me. Like it?
Thanks Damien for the tip.