Tuesday, December 15, 2020
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It’s official: West Coast Customs has parted ways with MTV! In a move sure to reduce to tears the many thousands of ride-pimping hopefuls across the United States, West Coast Customs (WCC) has officially announced that it will no longer be involved with MTV for the production of the world-famous Pimp my Ride series.

One of the main reasons for this move is apparently because WCC has signed a new deal with a production house called “Pilgrim Films”™, which is the company responsible for the hit shows “American Chopper”, “American Hot Rod”, “Dirty Jobs”™ (don’t worry, I’ve never heard of that one either!), and “Survivor”.

Personally I think this is some of the best news with regards to WCC and the Pimp My Ride (PMR) series that I have heard in a long time. Although I enjoyed the PMR series for a while when it first began, I felt as though the concept soon began to grow “old”™. More importantly though, as a modifying enthusiast I was continuously frustrated by the lack of time, depth and general attention given to the incredible feats of modifying that WCC was performing for PMR.

The new series, however (no name announced yet) looks set to change all that. The WCC media release states that in it, WCC will be “building on TV, not for TV”™. Let’s hope that this means that the new series will offer us a more in-depth and comprehensive look at the world of modifying as seen through WC Customs™ workshop. One thing’s for sure: If the show “American Chopper” is any measure of what to expect, then we are surely in for a pleasant surprise.