The Winding Road exclusively reported this scoop a few minutes ago!
We’ve just returned from the unveiling of BMW’s stunning new CS Concept here in Shanghai, and to be honest, we’re not entirely sure what to make of it.
The long and low four-door coupe is definitely better looking in person, but our staff remains split on what to think of it. It’s certainly an aggressive look, and it absolutely carries BMW’s “flame surface” styling in a new direction, but not all of WINDING ROAD’s team here in Shanghai think that it has the visual goods, especially in light of likely segment-mates like the Mercedes-Benz CLS and Aston Martin Rapide.
In any case, this V-12 powered four-place luxury sedan marks out some pretty bold new territory for the marque, and shows that BMW is keen to increase its return-on-investment with its 7-series sedans. And while it’s officially just a concept, we think it portends a coming range-topper for the Bavarians, potentially resurrecting the 8-series moniker