These days, just beautiful pictures and creative ads on television may not be enough. Therefore BMW did something really interesting this time and had to come up with a different approach that I think will most likely get them visitors. They want to sell more MINI Clubman units so their idea was to stick them in people’s eyes in Beijing. How? As MINI Clubman rickshaws.
Now that’s weird but also a great marketing strategy because a lot of people appreciated the effort and took on a ride. I supposes that’s the best Clubman for eco-activists out there which always think about Earth before doing anything. Though we’re not ecogeeks, we’s love to give it a spin on Beijing’s streets.