There is absolutely no reason why eco-cars have to be ugly, but the design of the all new BlueZero and its premature unveiling much before the Detroit Show point towards something seriously wrong with the company. The joint effort of Mercedes and Li-Ion battery experts Evonik Industries, the BlueZero is set to be introduced in three categories. The BlueZero E-cell has range of 124 miles with an all-electric drive, the F-cell with fuel cell has a range of 249 miles and the E-Cell Plus tops of at a range of 311 miles with its combination of electric drive and gasoline engine. But it is the front end design with what looks like an ‘ugly nose’, which needs urgent attending to. Decent performance but horrible design- what were you thinking Mercedes?