Mazda has launched a new marketing video that promotes their MX-5 Miata convertible.
In recent days, the video has gone viral and exploded all around the internet.
The premise of the video, is that Mazda’s MX-5 Miata convertible is the fastest convertible in the world – an impressive feat if you consider that the video features the MX-5 Miata competing in a drag race against world renowned, prestigious convertibles: The Lamborghini Gallardo, Chevrolet Corvette Grand Sport, a Ford Mustang V6 and a Porsche 911 Carrera.
There is a little twist to this tale, however – and that makes this a great marketing video.
Check out the video below to find out exactly how the Mazda MX-5 Miata beats it’s stiff competition:
Source: Automotive News
The upcoming Los Angeles Auto Show will see Chevrolet bringing forth on the display platform its new Camaro Convertible. The drop top model will be powered by 312 hp (233 kW/ 316 PS) 3.6-liter V6 and a 426 hp (318 kW / 432 PS) 6.2-liter V8 engines. The company will ensure that six-speed manual transmission will be standard in the car, while six-speed automatic could be offered as optional.
Nissan may be doing all the green talking with models like the Leaf — which already sounds like a sales success, but they also have other impressive plan. The rumor mill is on the grind again and if the gossip hounds are to be believed, we might soon get to witness the Infiniti M in coupe and convertible versions.
There is no conclusive evidence suggesting the arrival of these two models but the word is that Nissan is considering expanding the M Lineup to compete with the likes of the E-Class (which I tested in Stuttgart last month — the coupe) and the 6-Series. It is most likely that the models will be based on the Essence Concept if Nissan does give its production a nod-ahead.
The fist photos of the pre-production Chevrolet Camaro Convertible surfaced back in 2008, and since then, the development has taken a pretty long time. GM has finally revealed the first images of the production ready 2012 Camaro Convertible prototype through social media outfit Facebook. The convertible looks similar in design to the Coupe and a few noticeable changes include a repositioned third brake light, a trunk-mounted antenna, and a key slot for opening the rear trunk. The 2012 Chevrolet Camaro Convertible will feature the same engines as the coupe including a 312hp 3.6L V6, a 400 hp 6.2-liter V8, and a 426hp 6.2L V8 option. We expect the convertible to arrive by April 2011.
It is hard to remember when was the last time the auto freaks got a glimpse of the 2012 Chevy Camaro after its latest set of images have surfaced with the top down. These images have been shared by the blog forum Camaro5.com and as per the forum; it was back in 2008 that a 2012 Camaro was spotted in a GM revealed teaser.
It was last year that GM announced the delay of the 2012 model arrival but later it was mentioned that the Camarao will be released in 2010 as a 2012 model. These latest images were clicked by an enthusiast who spotted the Camaro when it was being tested in Madison Heights, Michigan which is about 13 miles north of the GM headquarters in Detroit. The car’s test driver also mentioned that the 2012 model must be available in the market by April 2011. (images via Camaro5.com)
Drooling over the brand new Volvo C-70 Convertible, the folks from Heico Sportiv have come up with a facelift tuning design that will blow you away. “Our program kicks in where Volvo’s leaves off,” says Heico Sportiv General Manager, Holger Hedtke. “It’s characterised by supplementation rather than substitution,” he added. Check out the presentation video below.