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Smart costing Daimler Chrysler billions

Published by on Jun 18th, 2007, 4 Comments

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The German newspaper Handelsblatt is reporting that Daimler Chrysler spent R40 Billion on the smart brand in the four years. Even tough, Daimler doesn’t report profits or losses for Smart brand, they say that the german newspaper came up with the figure after obtaining the information from liquidated Smart in Germany.

This of course is nothing new to us, as Mercedes has reported over and over again that they are losing money with the smart brand. That is basically one of the main reasons they’ve decided to enter the US market. Let’s hope the coming years will bring the smart to a profitable point. Smart hasn’t really taken off on our shores with poor sales figures for the last two years dispite South Africa being in a car buying boom.

New face of Merc

Published by on Jun 4th, 2007, 1 Comment

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Mercedes-Benz will present a new face at Berlin’s first Fashion Week in July 2007 and it’s not a new C-Class or SLR roadster but top German model Eva Padberg. She has been appointed the new face of Mercedes-Benz and will represent the brand at international fashion and lifestyle events showcasing the latest trendy ranges from the German auto makers lineup. Padberg will become the face of Mercedes’ long-term commitment to showcasing their cars ar top-class fashion events.

Mercedes-Benz has always been known for its innovative approach, its timeless and emotional design and its unique allure – which is why Eva Padberg is the ideal fashion ambassador for their brand.

She has tramped the the catwalks of Milan, Paris and New York in fashion shows for Chanel, Versace and Armani, featured on the covers of fashion magazines and been the focus of major advertising campaign. Although this will be here first role as an ambassador of an automotive brand and a good move on Merc’s part.

Kicherer SLK 60 Evo Black

Published by on May 28th, 2007, No Comments

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The Mercedes SL Class continues its success story in a revised edition. As a matter of course, the engineers and designers at KICHERER have pulled out all the stops in order to enhance the Roadster’s exclusiveness and sportiness.

Thanks to the KICHERER K60 Biturbo 12-cylinder engine fitted with 605hp/445kW, the SL 600 becomes one of the most powerful Roadsters around the globe. 0 to 100 km/h in 4.3 seconds and 200 km/h after 14.2 seconds are values speaking for themselves, just like the electronically limited peak speed of 300 km/h. (more…)

Mercedes-Benz 500hp C-class AMG

Published by on Apr 30th, 2007, No Comments

Foreign news sources are reporting that the Mercedes engineers are working on a 500hp C-class, which will set to compete against the upcoming M3 and the Audi RS4. They are also saying that the AMG version will get the typical AMG styling in the front, rear and side; as well as 19in alloy wheels. The engine will be a V8 that will be able to let out its rour with 4 exhaust pipes. This description sounds amazing, if it will look anything like the picture above, then Mercedes has certainly created a contender if not a winner.

Black Edition AMG CLK63 rocks NY

Published by on Apr 11th, 2007, No Comments

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Mercedes-Benz marked the 40th birthday of its AMG in-haus performance specialists at the 40th Anniversaries of superlative products in the Auto Arena.

To celebrate their achievement Merc released an on road spec version of its F1 safety car fittingly naming it, the Black Edition AMG CLK63.

(more…)

Brabus C Class

Published by on Apr 3rd, 2007, No Comments

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BRABUS is world-renowned for its powerful yet stylish make overs of the Mercedes Benz brand. So it was big news this week when Brabus introduced the new Mercedes-Benz C-Class exclusive sport program for the new sedan. Highlights of the product lineup were the BRABUS 4.0 displacement engine with 332 hp / 244 kW for the V6 petrol models, an elegant aerodynamic-enhancement program, light-alloy 20-inch wheels, plus numerous individual interior options. BRABUS also enjoys a great reputation worldwide for exclusive interior design: For the new C-Class the company-own upholstery shop handcrafts exclusive interiors from especially soft and breathable BRABUS Mastik leather. The BRABUS program also includes a wide array of individual accessories for the interior. The lineup ranges from an ergonomically shaped sport steering wheel to aluminum foot pedals and 330- km/h speedometer to stainless-steel door sills with illuminated BRABUS logo to precious- wood and carbon-fiber trim sets.

Mercedes Benz CL65 AMG

Published by on Mar 26th, 2007, 2 Comments

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Mercedes Benz will unveil its sledgehammer CL65 AMG coupe at this year’s AutoRAI show in Amsterdam this week. Powered by a 6.0L V12 developing 612hp and an earth-moving 1,000Nm of torque, the new CL model is guaranteed to be a real crowd puller and may even manage to lure away some of BMW’s ‘M’ faithful.

The 0-100km/h should take less than 4.5 seconds, while top speed is an estimated 300km/h although it’s unconfirmed whether the 250km/h speed limiter will be installed. Besides the addition of the mammoth engine, AMG engineers have also modified the car’s aerodynamic package and suspension including adjustments to the Active Body Control System.

[Via: MotorAuthority]

Brabus M-Class

Published by on Mar 8th, 2007, No Comments

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BRABUS has taken the wraps off of a special M-Class that goes one step beyond the comparatively staid models offered by Mercedes-Benz. Though based on the range-topping ML63, all that you see on what BRABUS calls the Widestar Concept is available for any model in the range. The transformation begins with new body kit pieces that add a healthy does of aggression to the M-Class, but don’t go overboard with cartoonish proportions. The design is highlighted by the extra wide fender flares that give the Widestar its name and also make room for large 23-inch BRABUS Monoblock E wheels. The German tuner also provides new front and rear fascias that look different but equally as good as the stock fascias. We especially like how the body kit is colored in a matte grey finish that contrasts with the glossy black finish of the vehicle underneath.

Of course, all of that eye candy only serves to back up what BRABUS does best, which is tune Mercedes-Benz vehicles. The Widestar is fitted with the company’s B63 S performance kit that adds freer flowing air filters, new engine management software and other detail-oriented performance upgrades to boost power from 510 hp to 550 hp. Likewise, BRABUS upgraded the brakes to scrub off all that extra speed. Up front the stock brake system is replaced with mighty 12-piston calipers, while the rears make do with six pots, all clamping down on larger discs.

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