Friday, December 8, 2023
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Audi has settled its dispute with rapper Eminem’s publisher Eight Mile Style out of court. The row had surfaced when the German automaker advertised the A6 Avant in a controversial video accompanied by a soundtrack that echoed Eminem’s ‘Lose Yourself’.

The footage had similar visuals and themes to the famous ‘Imported from Detroit’ commercial run by Chrysler (posted below) at this year’s Super Bowl. Notably, it had starred Eminem and his famous tune ‘Lose Yourself’.

Eight Mile Style had called for an injunction against Audi in this regard at Germany’s Hamburg Regional Court last month. Although the case ended amicably, the complete terms of agreement have not yet been revealed.

Audi has stated that that it has “…tremendous respect for Eminem and his work, and likewise for the ‘Imported From Detroit’ campaign which was created by Chrysler and certainly, Audi would never wish to insult or harm those parties or their fans and customers.”

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