Ford is teasing its 2013 Fusion via mobile apps which fans can download for iPhone or Android by pointing the camera of the device at the Ford logo either from a car, online or an image in a magazine. Once the the app has read the logo, it activates a 360 degree version of the new model, which users can use for a virtual driving course.
The app will offer new courses and video clips featuring interviews from the creators of the car every day from Wednesday until the hybrid vehicle is revealed at the 2012 Detroit Auto Show. As expected, Users can also share photos from the app via Twitter and Facebook.
Ford’s goal is to keep enthusiasts and fans engaged, active and creating a buzz on social networks as part of the build up to the car’s launch while still maintaining some secrecy of the car’s look and design details.
As part of Ford’s latest strategy, the auto manufacturer is hoping that the mobile app will have the same wow factor that social networks did two years ago.