The Rolls-Royce Ghost is a huge sales success and the company has revealed that 56% of buyers choose to customize their vehicles in an exclusive fashion.
While customization and Rolls-Royce are virtually synonymous, the take rate for bespoke Ghosts is slightly lower than the Phantom’s impressive 80% rate. Despite this, customers have still been ordering everything from custom paint jobs to luxurious interiors with champagne sets, humidors and picnic cabinets.
Rolls-Royce CEO Torsten Müller-Ötvös said in a recent statement that “It is always our goal to exceed our clients’ highest expectations and fulfill their innermost desires. With highly bespoke Phantom and Ghost models, we are able to achieve this.”